senior marketing manager
Senior Marketing Manager | Growth Marketing
Hey there, I’m Valerie!
I'm a Senior Marketing Manager with 6+ years of experience driving measurable growth for B2B SaaS companies through strategic marketing, content, and data-driven campaigns.
One of my proudest achievements: after leading a full website redesign at a B2B tech company, we received a qualified inbound lead from a major nonprofit healthcare organization—resulting in a $1.3 million closed-won opportunity. This win reflects the power of strategic marketing combined with technical execution.
In a previous role, I helped scale a B2B SaaS company's ARR from $11.1M to $20.1M over two years—98% of which was sourced from inbound marketing. That experience shaped my approach to growth: strategic, data-informed, and ROI-focused.
What makes me different? I combine strategic marketing leadership with front-end web development expertise. This unique blend means I don't just create marketing strategies—I can execute them end-to-end, from campaign conception to technical implementation. I speak both marketing and code, bridging the gap between strategy and execution in ways most marketers can't.
I specialize in:
Throughout my career, I've learned that the best marketing happens at the intersection of compelling storytelling, data-driven strategy, and flawless technical execution. Whether I'm developing a content strategy that drives first-page rankings, building marketing dashboards to optimize ROI, or leading a team through a complex website migration, I bring both strategic vision and hands-on execution.
Outside of work, I'm a beach dweller who loves animals, nature, family, and good food.
A collection of my latest marketing achievements.
