copywriter & web developer
Short and long-form copy, content strategy, content marketing, and social media management.
Keyword research, Google Search Central, analytics and tracking, and site optimization.
HTML, CSS, responsive design, UX, site maintenance, testing, web performance, and WordPress.
Copywriter & Web Developer
Hey there, I’m Valerie!
I helped take a SaaS B2B company’s ARR from $11.1 million to $20.1 million, over the course of two years, with 98% sourced from inbound marketing.
With seven-plus years of experience in the SaaS (B2B and B2C), e-commerce, beauty, and health industries, I’ve specialized in copywriting and front-end web development to craft stellar, optimized content and websites that both humans and search engines love.
Throughout my life, I have developed the art of writing to communicate impactful brand voices to the world. From writing personal blogs in college to crafting SEO content for everything from start-ups and small businesses to B2C and B2B businesses, I’ve learned that effective written communication is at the core of any successful organization.
In 2016, I took a web design class and fell in love with code, leading to my second degree - in web development. From building start-up websites for local businesses, redesigning outdated B2B SaaS websites, and managing WordPress sites for clients, I’ve learned that optimized and on-brand websites are essential for businesses.
My mission is to leverage my copywriting and web development expertise to help companies achieve sustainable growth via strategic growth marketing, category design, and fantastic copy and website experiences.
I’m passionate about helping businesses develop unique digital brands via engaging and informative SEO copy and websites.
Outside of work, I’m a beach dweller who loves animals, nature, family, and good food.
A collection of my dev work.